LDTC 625

The challenge: Prioritizing online course development for a holistic website. Since holistic wellness is such a huge topic, gathering data on the preferences of potential students was necessary to develop a sound course strategy. The idea was to create a “personality quiz” to use as a market research survey. Personality quizzes can be useful in market research and facilitate targeted marketing strategies (Acheme & Enoyoze, 2024). Personality analysis is also now being used to enhance market segmentation via AI deep learning methodologies (Nasirul et al., 2024). A game-like “personality quiz” format offers a fun way for potential students to provide their preferences. It offers more motivation than just a simple survey, and also has value as a potentially viral social media quiz. 

Access the quiz below or via this link: https://getformly.app/udywt6

Ijegwa David Acheme & Esosa Enoyoze. (2024). Customer personality analysis and clustering for targeted marketing. International Journal of Science and Research Archive, 12(1), 3048–3057. https://doi.org/10.30574/ijsra.2024.12.1.1003 

Nasirul, M., Shabani, M., & Hassan, M. (2024). Improving Market Segmentation via Customer Personality Prediction using Deep AI Analysis. Journal of Informatics Education and Research. https://doi.org/10.52783/jier.v4i2.1062

AI Usage:  AI was used to help generate survey questions, which were then edited.